How Alibaba’s 1688.com Captured 8,000+ New Buyers in the Middle East with a Full-Funnel Strategy
The Vision
1688.com set out to establish a strong presence in the rapidly growing e-commerce markets of the UAE and KSA. The goal was to make millions of competitively priced SKUs available to regional buyers, leveraging mobile-first shopping habits and culturally relevant marketing to generate significant GMV and build a loyal customer base.
The Challenge
As a new entrant in the fast-growing UAE and KSA e-commerce markets, 1688.com needed to compete with established players, localise for regional shoppers, and win over price-sensitive buyers. Key challenges included:
Visibility
Breaking into a crowded market dominated by established global audio brands.
Trust
Localising the experience with Arabic language, secure payments, and relevant products to build credibility.
Price Sensitivity
Attracting buyers who actively seek deals, discounts, and free shipping offers.
The Solution
Tradeling launched a multi-channel approach, combining paid marketing, content, offline ads and promotions, to capture buyers and build trust in a competitive market.
The Impact
12,476
Orders delivered across UAE & KSA
1.63M AED
GMV generated
11,088
Buyers, including 8,079 new customers acquired
2.13%
Conversion Rate across 585k+ sessions
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How Alibaba’s 1688.com Captured 8,000+ New Buyers in the Middle East with a Full-Funnel Strategy
The Vision
1688.com set out to establish a strong presence in the rapidly growing e-commerce markets of the UAE and KSA. The goal was to make millions of competitively priced SKUs available to regional buyers, leveraging mobile-first shopping habits and culturally relevant marketing to generate significant GMV and build a loyal customer base.
The Challenge
As a new entrant in the fast-growing UAE and KSA e-commerce markets, 1688.com needed to compete with established players, localise for regional shoppers, and win over price-sensitive buyers. Key challenges included:
Visibility
Breaking into a crowded market dominated by established global audio brands.
Trust
Localising the experience with Arabic language, secure payments, and relevant products to build credibility.
Price Sensitivity
Attracting buyers who actively seek deals, discounts, and free shipping offers.
The Solution
Tradeling launched a multi-channel approach, combining paid marketing, content, offline ads and promotions, to capture buyers and build trust in a competitive market.
The Impact
12,476
Orders delivered across UAE & KSA
1.63M AED
GMV generated
11,088
Buyers, including 8,079 new customers acquired
2.13%
Conversion Rate across 585k+ sessions
Grow your business every step of the way
Get tailored services, and tools for every stage of business – All for free!
Get in touch
Fill out the form, and we’ll get back to you as soon as possible.
How Alibaba’s 1688.com Captured 8,000+ New Buyers in the Middle East with a Full-Funnel Strategy
The Vision
1688.com set out to establish a strong presence in the rapidly growing e-commerce markets of the UAE and KSA. The goal was to make millions of competitively priced SKUs available to regional buyers, leveraging mobile-first shopping habits and culturally relevant marketing to generate significant GMV and build a loyal customer base.
The Challenge
As a new entrant in the fast-growing UAE and KSA e-commerce markets, 1688.com needed to compete with established players, localise for regional shoppers, and win over price-sensitive buyers. Key challenges included:
Visibility
Breaking through a crowded
e-commerce space with both
regional and international
competitors.
Trust
Localising the experience with Arabic language, secure payments, and relevant products to build credibility.
Price Sensitivity
Attracting buyers who actively seek deals, discounts, and free shipping offers.
The Solution
Tradeling launched a multi-channel approach, combining paid marketing, content, offline ads and promotions, to capture buyers and build trust in a competitive market.
The Impact
12,476
Orders delivered across UAE & KSA
1.63M AED
GMV generated
11,088
Buyers, including 8,079 new customers acquired
2.13%
Conversion Rate across 585k+ sessions
Grow your business every step of the way
Get tailored services, and tools for every stage of business – All for free!
Get in touch
Fill out the form, and we’ll get back to you as soon as possible.